Plan de travail 5 Plan de travail 2 Plan de travail 6

For a long time the question of happiness was considered to be a matter for religion, philosophy or even politics. But today the pharmaceutical industry is using science, marketing and communication to provide a standardized response so that human aspirations can be fulfilled.

The idea of a magic pill conjures up many familiar images, e.g. Alice in Wonderland or The Matrix, and is seen as an almost magical response to help cope with moments of weakness, melancholy or other pressures on human existence. The promise of a chemical compound that is able to cure and transform provides the perfect metaphor for a Promethean society focusing on efficiency, power, youth and performance, a society where the appearance of happiness is almost as good as happiness itself, where appearance prevails over genuine feeling.

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